Problem
Medical representatives could not use their desktop CRM when visiting clients.
Portfolio
iCustomer CRM｜Linfeng Hua Portfolio
A CRM that fits in a medical rep's pocket.
Action
Reframed mobile CRM around a representative's actual day: clients, tasks, approvals and help.
Evidence
Audited the legacy system and covered journeys and flows for 14 user types across five units.
Result
AstraZeneca gained one mobile business platform; core work can happen on the phone.